iTunes and Airplay 2: support soon available also for Samsung Smart TV`s.
In the future, iTunes and Airplay 2 will also be available without Apple TV on Samsung TV´s Thanks to firmware update also some devices from the 2018 model series. For the first time, content from iTunes such as music/film/series is now also available outside of Samsung's own hardware. A change that is probably due to the decline in Apple hardware sales in recent years to make iTunes more competitive compared to other streaming providers. iTunes will also be compatible with Samsung's Bixby language assistants. Apple also announces Airplay 2 support for LG, Sony and Vizio devices.