You can now adjust controls for personalization and data collection

Google Play Store v49.3 (2025-12-15)

• [Phone] With the new Ask Play experience, you'll get an improved chat interface that lets you talk to the Play Store like a personal assistant.
• [Phone] You can now adjust controls for personalization and data collection directly in Play. You set what data is stored to your Google Account's Play History and how Play uses it for personalization, with all controls available in the Play menu.
• [Phone] This update shows personalized content from your installed Travel apps in the Play Store.