Update for Zoom Webinars Plus and Events

New or enhanced feature

Analytics features

Viewer retention chart for VOD channels

• Channel owners will have a viewer retention chart that shows watching activity across their VOD channel videos. The feature includes an aggregated view that averages watch behavior across all channel videos, displaying the percentage of viewers against the percentage of video watched in 5% increments. Channel owners can also access a video-specific view that shows the number of viewers watching at each point in individual videos, with the ability to compare multiple videos simultaneously. This gives a good view of where watching dropoff tends to occur in videos as well as where viewers tend to scope or fast forward.

View engagement metrics over time with new line chart

• Hosts can track attendee engagement throughout their sessions using a new line chart that displays engagement counts over time. The chart combines number of questions asked, reactions, resource downloads, CTA clicks, and poll responses into a single engagement metric plotted against session minutes. This enhancement provides hosts with clear visibility into engagement peaks and identify the most impactful moments of the session.

Three-tab analytics dashboard with top performer rankings for VOD channels

• Hosts can view top ten performance charts for their Video On Demand channels across three organized tabs. The Videos tab displays the top 10 videos based on selected metrics including total views, unique views, average watch time, comments, and poll responses. The Viewers tab shows up to 20 top viewers based on metrics like total watch time, video views, and completion rates. The Engagement tab presents the top 10 videos by engagement metrics such as comments, reactions, and resource downloads. Each tab includes dropdown filters to change the ranking criteria and CSV export functionality for detailed analysis. This feature provides hosts with quick insights into channel performance without requiring complex report analysis.

Session details snapshot view in analytics

• Hosts can access a comprehensive session snapshot by clicking on any session in analytics, which opens a right panel displaying session-specific performance data. The panel includes data cards showing total attendees, live turnout rate, average stay duration, chats and questions count, and recording watch time, with all metrics excluding hosts and panelists. Charts display live session attendance and engagement over time, while tables show session join details and attendee engagement metrics. Hosts can easily download poll results, questions, and chat messages directly from the panel.

Q&A table in attendee engagement

• Hosts can view Q&A data directly in the Attendee Engagement tab instead of downloading CSV files for each session. The table displays comprehensive question and answer information including session name, question details, answer status, and participant information. Hosts can search and filter the Q&A data. The table presents sessions from latest to earliest, allowing hosts to efficiently analyze attendee engagement without using offline tools.

Poll results table in analytics

• Hosts can access a comprehensive poll response table that displays detailed results of all polls launched during sessions. The table includes poll questions and responses. Hosts can view this data in Event Analytics on the Engagement page under the Attendee Engagement table with filterable columns including session name, poll name, participant information, submission time, and poll text. This feature helps hosts analyze audience input and participation patterns in a structured format, making it easier to review poll performance and attendee engagement.

Exclude special roles from new event analytics by default

• In the new and updated analytics event organizers can view registration and attendance metrics that exclude special roles such as hosts, co-hosts, speakers, and panelists by default. Analytics data in cards, charts, and tables will show only general attendee counts across all event types.
• This only applies to the new and improved analytics. Legacy analytics are unchanged and will still include special roles in all data and counts.

Enhancements to VOD channel engagement analytics

• Hosts can access comprehensive engagement metrics for their Video On Demand channels through an enhanced Engagement tab in VOD analytics. The tab includes data cards showing viewer interaction percentages and counts for comments, polls, likes, Q&A usage, and resource downloads. New visualizations include a resource engagement bar chart displaying click counts for each channel resource and a multi-bar chart showing video-specific engagement activities. Enhanced tables for surveys, polls, quizzes, Q&A, and resources provide detailed response data and download tracking. This enhancement helps hosts quickly understand both individual video performance and overall channel engagement without needing to download and analyze separate reports.

Enhancements to VOD channel analytics with viewers tab

• Hosts can access comprehensive viewer analytics through a new Viewers tab in VOD channel analytics. The tab displays data cards showing total video views, unique viewers, average watch time, average completion percentage, and the number of highly engaged viewers. Hosts can view detailed viewer insights including first-time viewers, returning viewers, and high engagement metrics. A viewer retention line graph shows where viewers watch within channel videos. This feature helps hosts quickly understand viewer behavior without downloading and analyzing separate reports.

Enhancements to VOD channel analytics with new data cards

• Hosts can view comprehensive performance metrics for VOD channels through data cards displayed across three tabs. The Videos tab shows channel page visits, total video impressions, total video views, total channel registrations, total watch-time in hours, and unique video views. The Viewers tab displays metrics like one-time viewers, percentage of viewers who watched multiple videos, engaged viewers who watched 5 or more videos, average percentage watched per video, average videos watched per person, and video completion rates. The Engagement tab tracks viewer interactions including comments, poll responses, video likes, questions asked, and resource downloads. This enhancement provides hosts with quick access to channel performance insights without needing to download and analyze reports.

Enhancements to VOD channel analytics with funnel charts and engagement metrics

• Hosts can access comprehensive analytics for VOD channels through three organized tabs. The Videos tab includes a funnel chart showing conversion from video impressions to total views, and unique views, plus a comparing video chart displaying the 10 most recently published videos with metrics for video views, total watch time, and completion rate. The Viewers tab shows top viewers, viewer retention, viewers and registration tables. The Engagement tab features a video engagement chart that tracks comments, polls and quizzes responses, resource downloads, questions asked, and reactions across videos. These enhancements gives hosts quick visibility into channel performance without requiring report downloads and analysis.

Enhancements to Videos tab analytics

• Hosts can view a Video performance table at the bottom of the Videos tab in Video On Demand analytics. Each row displays performance data for individual videos within the Video On Demand channel. All videos in the channel are displayed by default, and hosts can filter and search through the results. This enhancement provides hosts with quick and easy access to understand their channel's performance without needing to download and analyze separate reports.

Enhancements to Video On Demand channel analytics with registrations table

• Hosts can view comprehensive registration data for their Video On Demand channels through a new Registrations table in the Viewers tab. The table displays attendee information including name, email, registration date, role, job title, company, and location details. Hosts can filter by multiple criteria such as role, job title, company, industry, organization, and geographic information to analyze their audience. All data is derived from registration form submissions and can be sorted by registration date. This enhancement helps hosts quickly understand their channel's performance and audience composition without downloading separate reports.

Download analytics charts as PNG images and CSV files

• Hosts can export analytics visualizations and data from single session and recurring session analytics dashboards. Each chart supports PNG image downloads that preserve the current view with applied filters, and CSV file downloads that contain the structured data behind the visualizations.

Attendee features

Send registration emails for repeat event registrations

• Users receive registration emails each time they register for an event, including when they register multiple times from different browsers or devices. This feature ensures consistent email delivery regardless of whether the user has previously registered for the same event. The system automatically sends the registration email for every registration attempt, eliminating scenarios where users might not receive their confirmation details.

Hub features

Release notes access in help dropdown menu

• Users can access release notes directly from the help dropdown menu in the Zoom Events portal. The new Release notes option links to comprehensive feature updates and appears at the top of the reorganized dropdown menu. This provides users with easy access to stay informed about new features and improvements.

Integration features

Video on demand registration support

• Hosts can enable registration for video on demand channels through integration with Salesforce campaigns. When a video channel is published in Zoom Events, a corresponding Salesforce campaign is automatically created. Attendees can register for video channels using hosted Zoom forms, and their registration data syncs to the linked Salesforce campaign. Hosts can map registration fields from the video channel within Salesforce using existing event mapping capabilities. The feature follows the same contact and lead linking logic as live events, allowing mapped fields to populate or update based on form submission data. This integration enables customers to adopt video on demand solutions while maintaining their existing Salesforce workflow for lead management.

Video on demand attendance tracking in Salesforce

• Video on demand channels can sync attendance and engagement data with Salesforce using the same integration available for live events. When users watch recordings in a video channel, the system generates attendee objects for each video viewed and links them to the main video channel. Users can submit questions and poll responses during video playback, which sync to the linked response objects using the same format as live events. The system follows existing linking logic to connect data with Salesforce contacts or leads. This enables consistent tracking and reporting across both live and on-demand event experiences.

Allow list API support for VOD

• Developers can programmatically manage access allow lists through new CRUD API endpoints for Video On Demand channels and events. The APIs support creating, reading, updating, and deleting allow lists that control registration and access permissions. Administrators can add or remove individual email addresses and entire domains through the API endpoints.

Ticketing features

Removal of geo-blocking warning messages

• Users will no longer see warning messages about join-time geo-blocking restrictions on registration pages and confirmation emails. The core geo-blocking functionality that prevents users from completing registration in specified countries remains fully intact.

Video On Demand features

Replace recordings for customer managed key enabled accounts

• Users can replace event recordings when customer managed key (CMK) encryption is enabled on their accounts. The Replace Recording option becomes available once the original recording's CMK encryption process has completed. Users can upload a new video file that automatically gets encrypted using the same CMK associated with the original event. During the replacement and re-encryption process, the recording status updates to show it is temporarily unavailable for playback. Account admins can specify the replacing capability by recording type and grant the capability to select users in their account. This feature removes unnecessary restrictions and enables recording replacement for CMK-enabled customers.

Enhancements to VOD API embed script thumbnail links

• Developers can access permanent thumbnail links through the VOD API embed scripts. The API generates embed scripts that include permanently valid URLs for custom thumbnails selected by hosts, replacing the previous temporary links that would expire and default to generic images. The new permanent links match those used by the native Zoom Events website VOD player, ensuring visual consistency across all platforms. The implementation maintains backward compatibility with existing integrations while eliminating the need for manual script corrections. This enhancement ensures that custom thumbnails display correctly in embedded content without expiration or manual intervention.

Webinar features

Toggle Production Studio on or off for webinars

• Account owners and admins can enable or disable Production Studio for webinars through a toggle switch in event setup. When disabled, the feature allows integration with third-party production tools while still broadcasting through Zoom Webinars. Previously, Production Studio was automatically enabled when one or more scenes were created. This toggle provides webinar producers with the flexibility to use their preferred professional production applications. This feature must be enabled by Zoom.

Enhancements to webinar scheduling display consistency

• Users viewing webinar details will see unified and grammatically correct text strings for webinar start times. The system displays consistent date and time formatting whether users are viewing regular webinars or simulive webinars. Same-day webinars show only the start time, while webinars scheduled for future dates include the day and date information. The updated verbiage clearly distinguishes simulive webinars while maintaining formatting consistency. This improvement provides users with clearer, more professional webinar scheduling information.

Enhancements to webinar email unsubscribe experience

• Users can unsubscribe from webinar emails through an improved experience that removes personal details from email footers and provides clearer context. When users click the unsubscribe link in webinar emails, they are directed to a dedicated page that explains which account they are receiving emails from and allows them to unsubscribe from that specific account's webinar communications. Users also have the option to globally unsubscribe from all Zoom webinar emails, with clear explanations of what this action includes. Confirmation emails are sent after successful unsubscription, and users can easily resubscribe if needed.

Enhancements to video scene uploads with aspect ratio guidance

• Webinar hosts see supporting text when uploading videos to video scenes in Production Studio. The guidance recommends uploading videos in 16:9 aspect ratio for optimal display quality. Videos that don't match this aspect ratio will display with black bars on the sides, known as pillar boxing. This enhancement helps hosts understand video requirements and avoid display issues during their webinars.

Enhancements to stream key expiration timing

• Stream keys for RTMPS now expire 4 hours after the scheduled end time of webinars, replacing the previous 4-day expiration period. When a webinar ends before its scheduled end time, the stream key will still expire 4 hours after the originally scheduled end time. If a webinar runs longer than scheduled, the expiration time automatically resets to 4 hours after the actual end time. This enhancement provides improved security by significantly reducing the window of potential unauthorized access to streaming credentials.

Display datacenter locations for RTMP streams

• Hosts can view the specific datacenter locations for their primary and secondary RTMP streams in the metrics panel. This information shows which Zoom datacenter locations the stream connects to when establishing the media stream connection. The feature provides visibility into both primary and backup stream routing to help hosts understand their stream's geographic distribution. This transparency allows hosts to better evaluate their streaming redundancy and connection paths.

Automated polls for simulive webinars

• Event organizers can schedule polls to automatically appear at specific times during simulive webinars. They can set the exact timing for when polls are pushed to attendees, specify when polls disappear, and schedule when poll results are shared after the poll ends.