Update for Zoom Webinars Plus and Events

New or enhanced feature

Admin features

Hub activation on behalf of hub owners

• Account owners and admins can activate inactive hubs on behalf of hub owners when renewed licenses are available. When the system detects that an existing hub owner has a valid Zoom Events license but hasn't onboarded to reactivate their hub, an Reactivate hub button appears in the hub settings. Account owners and admins can access the Zoom Events portal, select the inactive hub, and activate it for the hub owner. The hub owner will see their hub already activated when they next sign in. This feature prevents event cancellations that would otherwise occur after the 7-day grace period following license expiration.

Deactivate users with asset transfer capability

• Admins can deactivate Zoom Webinars Plus (ZWP) and Zoom Events (ZE) users while transferring their assets to another recipient. When deactivating a user, admins can select the Deactivate with asset transfer option and specify a recipient email address through the user management component. The system automatically transfers the user's Zoom Webinars Plus / Events assets to the designated recipient during the deactivation process. This capability ensures organizational continuity and prevents asset loss when removing user accounts.

AI Companion

Custom brand voice for AI content generation

• Hosts can create custom brand styles that control the voice and tone of all AI Companion outputs in Zoom Events. The custom brand style applies to smart compose, email compose, and AI content generation features. Hosts can tailor the AI-generated content to match their organization's specific brand voice, industry requirements, regional preferences, or event types. This ensures all AI-generated content maintains consistency with the brand's communication style and messaging standards.

Analytics features

Basic search for event performance table

• Hub Owners can search the Event Performance table using a basic search bar to find events by their name or session name. The search functionality uses case-insensitive "contains" logic to query all text fields within the table. If no results match the search query, the system displays a standard No attendees found matching [Query] empty state message. This feature provides a more intuitive and user-friendly alternative to filtering and pagination for specific event lookups.

Attendee features

Post registration configuration for all authentication methods

• Event hosts can enable or disable the Join Lobby feature and Download ICS option on registration confirmation pages regardless of their selected authentication method, including Sign in to Zoom, Single Sign-On (SSO), One-Time Password (OTP), or No Auth configurations. Hosts receive clear notifications when disabling features, informing them they must distribute join links and calendar entries to registrants separately. When enabling features, hosts are notified that join functionality becomes available once the lobby opens. This unified approach ensures consistent attendee experiences across all event security levels.

Events features

Logo upload and positioning for certificate templates

• Event hosts can upload organization logos to custom certificate templates and position them precisely using a drag-and-drop editor. Hosts can resize logos using corner handles and ensure logos stay within document boundaries during positioning. This enhancement enables professional certificate branding without requiring pre-designed PDF templates.

Edit certification criteria after publishing

• Event hosts can modify certification criteria after publishing an event, provided the current time is before the event's scheduled start time. The system maintains the previous locking behavior once the event begins, ensuring certification requirements remain stable during active events. This change replaces the immediate lock-upon-publishing restriction with a more flexible editing window.

Certification support expanded beyond Zoom account authentication

• Event hosts can issue certificates of completion and attendance for events using any available registration and authentication method, including Single Sign-On (SSO) , One-Time Password (OTP), API registration, or guest join options. The certification capability removes the previous restriction that limited certificate generation to events requiring Sign in with Zoom authentication. Hosts can configure certification for events with no registration requirements or external authentication systems. Existing events previously set to Sign in with Zoom can be switched to other registration types after this release. This expansion enables friction-free access to certified training events while maintaining compliance with enterprise authentication requirements.

Certificate download visibility controls for live sessions and lobby

• Event hosts can independently configure whether certificate download options appear in the Live Session window and Event Lobby through new toggles in the Certificate Delivery tab. These settings function independently, allowing hosts to show certificates in one location while hiding them in another. The controls default to enabled for both locations to maintain existing functionality. This feature enables hosts to perform manual audits before releasing credentials to attendees.

Integration features

Timeline activities for classic webinar HubSpot integration

• Users can automatically sync webinar engagement data to HubSpot through timeline activities that track contact interactions. The integration creates three types of timeline events: registration, attendance, and no-show activities for classic webinars. Each activity follows standardized naming conventions, displaying Contact Registered for the Zoom Webinar [name], Contact Attended the Zoom Webinar [name], or Contact was a no show for the Zoom Webinar [name] based on participant behavior. This functionality mirrors the existing Zoom Events HubSpot integration approach, ensuring consistency across webinar types. The feature enables more comprehensive contact relationship management and follow-up strategies based on webinar engagement patterns.

Sync classic webinar engagement data to HubSpot custom objects

• Marketers can automatically generate HubSpot custom object records for classic webinar attendees after sessions end. The system creates detailed records containing event information, session data, poll questions and answers, Q&A responses, resource downloads, and attendance duration metrics including lobby time, live stream duration, and recording watch time. Custom object records are generated using the same process as Zoom Events sessions. This feature enables marketers to capture comprehensive webinar engagement data in HubSpot for improved lead tracking and follow-up campaigns.

Automated engagement analysis with AI for HubSpot customers

• Users with HubSpot integration can access AI-generated sales summaries that automatically analyze webinar attendee behavior and engagement patterns. The system processes participation data, interaction frequency, and session attendance to create detailed prospect profiles within HubSpot. Sales teams receive enriched contact information that includes engagement scores and behavioral insights derived from webinar activities. This AI-powered functionality eliminates manual data analysis and accelerates the sales qualification process for webinar-generated leads.

Payments & Billing features

Updated Saudi Arabia VAT compliance for webinar paid registrations

• Webinar organizers collecting paid registrations from Saudi Arabian attendees benefit from updated Value Added Tax (VAT) calculation methods that comply with the latest Zakat, Tax and Customs Authority (ZATCA) regulations. The system automatically applies the enhanced tax configuration through Fonoa integration and generates appropriate invoices for qualifying transactions. Updated documentation provides clear guidance on the new tax requirements.

Updated Mexican tax compliance and invoicing for events

• Zoom Events updates its tax configuration for Mexico to comply with the country's tax reform package effective January 1, 2026. The system enhances existing Value Added Tax (VAT) calculation logic to meet updated regulatory requirements for Mexican event transactions. Invoice generation processes are modified to reflect the new tax scope and calculation rules. Frequently asked questions are updated to provide current tax guidance for Mexican customers. These enhancements ensure continued compliance with Mexican tax regulations while maintaining accurate billing for event organizers.